Reasons & Benefits

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10 reasons why real estate virtual tours benefit Realtors and home sellers

Virtual Tours have become one of the most important marketing tools for promoting a house online: Below are listed advantages of using a real estate virtual tour to market your home:

  1. More views. The average online listing with a real estate virtual tour receives substantially more views than listing without tour. (NAR survey 2009).
  2. Permanent Open House. The virtual tour is like having a 24/7 Open House – without the presence of the realtor or home seller to show the property.
  3. Saving time. It's a tool to help realtor and home buyer pre-qualify properties, saving everyone time.
  4. Instant information. The Virtual Tour can be easily found online and provide instant information for home buyer about the property, including schools, location and mortgage information. According to survey 90% of home buyers begin their search on the Internet.
  5. Used in social networking. With just one click, the virtual tour can be submitted to popular social networking sites such as: Facebook, Twitter, Digg, etc.
  6. Effective on real estate search engines. Virtual tour is effective on real estate search engines like Realtor.com, Trulia.com, Homeseekers.com, and Craigslist.
  7. Easy to email. The realtor or home seller can easily email real estate virtual tour to a list of prospective buyers
  8. Home owner and realtor partnership. Home seller the same as realtor has a potential to use virtual tour and be active partner in marketing the house by sending out links to their social network.
  9. Tour provider — a marketing partner. Virtual tour provider has also extensive social media network and ability to market the realtor’s listings.
  10. Homebuyers prefer virtual tour. Survey show that over 80% of homebuyers state that they prefer virtual tour when searching for a house and that tour should be interactive so the homebuyer has control of what they want to view.
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HDR

The reason we utilize HDR technology? What is HDR? High Dynamic Range photography is a set of techniques that allow for a greater dynamic range between the lightest and darkest areas of an image than current standard photographic methods. This wide dynamic range allows HDR images to more accurately represent the range of intensity levels found in real scenes, ranging from direct sunlight to faint starlight. You can see the shadows in a room, and still see outside without it appearing like the home is on the surface of the sun.

Traditional Non-HDR Photograph

HDR Processed Photograph

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The Importance of Online Virtual Tours

Are you concerned about how to ensure your home gets the best marketing and exposure to qualified home buyers in today's market conditions? Did you know that 84% of buyers turn to the Internet to look for homes? Do you ever wonder what makes certain homes capture their time and attention?

Properties for sale that provide more information and more photos of course! Listings with plenty of information including a 360 tour of the home get the most attention online. In fact 99% of consumers surveyed prefer listings with virtual tours and multiple photos. Seems pretty obvious right? You all did a little shopping here over the holiday season right? Now imagine if on Amazon.com or eBay, an product supplier only showed a couple of lines of text describing each item offered. No photos, no feature rich information about the specifications, the warranty, or how to find or purchase the item. You wouldn't spend much time on that type of website would you? In fact, if you're like most of us you would close that site down and run to any other site out there serving up HD images and more description.

Not too long ago, providing a quality, rich media showcase of a home for sale was a luxury item. Now it is demanded by most buyers and is one of the minimum requirements for a real estate professional to effectively market a seller's home to attract buyers. No longer is it acceptable to just put a sign in the front yard, purchase a 3 line classified ad, send out a batch of "Just Listed" postcards to the neighbors and hold an open house.